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Social Media Accessibility
Just like web pages, social media posts need to be accessible. The concepts are the same but each platform does it a little differently.
Quick Tips
- Best Practice – link to your website
- Post the article or video on your website and link to it from social media. This will make accessibility easier – and encourage people to use your website.
- Links - use clear link text
- Use link text that makes it clear where links go.
- Don't use ambiguous text like "click here".
- Use link text that makes it clear where links go.
- Hashtags – capitalize words
- Capitalize each word in a hashtag to help screen readers pronounce them correctly , e.g., #SocialMedia.
- Emojis & ASCII Art – use sparingly
- Emojis can be read in unexpected ways, and there’s no way for you to control what they say.
- Don't put emojis at the start or middle of a sentence where they are especially confusing.
- Images – add “Alt Text”
- Add alt text to every image
- Don’t describe what the image looks like, communicate what it means.
- See our Image Accessibility Guide for tips on writing good alt text.
- See the links below for instructions on how to add alt text on each platform.
- Videos – include narration and captions
- Narrate videos so that people who are blind understand what is shown.
- Add captions so people who are deaf can read along.
- Use the platform's auto captions, or see our Video Accessibility Guide.
- Be sure to review and correct auto captions before publishing!
- Color – pick colors with good contrast
- See our Color Contrast Guide for tools and tips for picking colors.
More Information
- X (Twitter)
- BlueSky