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Mailchimp Accessibility
Intuit Mailchimp is an online email marketing platform. Mailchimp email messages can be accessible to people with disabilities if you follow a few key steps:
Quick Tips
- Subject - Add a descriptive Subject.
- Keep the Subject clear and concise.
- Avoid emojis. (Screen readers may not understand what they mean, and they make your email look like spam.)
- Templates - Use accessible Templates.
- If you make your own template, keep it in a single column.
- If you use a Mailchimp template, it should be OK.
- Don't use HTML to code your own unless you know how to write accessible HTML.
- Headings - Use "Heading" components.
- Find the Heading component under Content.
- Set Text Style to "Heading 1" for the title of the email, "Heading 2" for section headings (if you have them), etc.
- Set the Font and Size as desired; Don't use Heading components just to make text big.
- Text - Use real text, not images of text.
- People who use screen readers or have images blocked won't see information in images.
- Use text for all critical content and use images to complement that text.
- If you don't need images, use a plain-text campaign.
- Images - Add "Alt Text" to all Images (and Logos).
- Find Alt Text about half-way down under Image Design.
- Don't describe the image, enter alt text that communicates what the image communicates. (If there are words in the image, put them in the alt text.)
- Mailchimp doesn't have way to mark images as "decorative"; if you have an images that doesn't communicate anything, enter a very short name or description.
- Buttons - Use Links instead of Buttons.
- Buttons do not read correctly in emails.
- Links - Make sure link text is descriptive.
- Don't use ambiguous text like "click here" (e.g., "For more info, click here.")
- Structure sentences so the link is clear (e.g., "For more info, see Mailchimp Accessibility.")
- Colors - See our Color Contrast Guide.
- Check that all text/background color combinations Pass (AA).